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Independent Classifieds
Since the advent of mega classified-ad sites such as Craigslist, Backpage and the like many newspapers have disappeared, succumbing to the loss of their bread-and-butter business, want-ads. Some, however, moved online successfully and offer robust localized want-ad offerings produced in-house. The classifieds sections of some online newspapers, however, are outsourced through partnerships with classified-ad platforms such as Monster.com, wherein a classified-ad search at the newspaper's site lands you at a co-branded page of results. This is especially common with job classifieds. Monster claims to have more than a thousand newspapers using their job classifieds platform. By co-branding, online newspapers can offer classifieds to their readers without any significant investment on their part; and share a portion of the revenues with the platform. Full Article...


Hackers for Hire
March, 2014
Cyber security continues to be a hot news topic but the average medium-to-small size business can't follow the conversation when it gets technical, which it does, in a hurry. Neither can they throw their hands up and ignore cyber crime altogether. In the past 6 months or so instances of hackers posting ads offering their technical expertise to corporations and government agencies to help patch up cyber-vulnerabilities, including through mainstream jobs classifieds like Freelancer.com and Craigslist.org, has grown, according to research by Newsrip.com. Mostly because the financial rewards are growing, as indicated in a recent article in the NYTimes by Nicole Perlroth and David Sanger:
"... Microsoft sharply increased the amount it was willing to pay [hackers] for [security] flaws, raising its top offer to $150,000. But increasingly the businesses are being outbid by countries with the goal of exploiting the flaws. ..."
Large corporations and governments have deep pockets, but small businesses don't have cash to spend on this kind of security.
While discussing cybersecurity on the financial news channel, CNBC, this past week, guest Robert Herjavec of NBC's popular show Shark Tank pointed out that, while large dotcom co's like Google, Facebook, and Microsoft have the biggest targets on their backs, they have the resources to absorb and protect against the costs of a cyber attack. It's small and medium-size businesses that may not be able to recover financially from an attack, or afford security to avoid one in the first place. Full Article...

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